Insights
Technical writing on AI systems, voice AI, GTM engineering, and applied ML. We publish when we have something worth saying.
Shopify MCP in Claude Code: the Dev MCP Server, store execute and a Sales-by-Channel Query We Validated
How to connect Claude Code to Shopify with the official Dev MCP server and Shopify CLI, what the validator caught in our sales-by-channel query, the API limits that matter and how to switch off telemetry. As of November 7, 2026.
7 November 2026
10 min read
ChatGPT Product Feed: Spec, Example File and How to Submit It
The ChatGPT product feed explained from OpenAI's docs: the nine required fields, price and variant rules, an example file, SFTP upload for organic and Ads feeds, and the errors that reject rows.
28 October 2026
9 min read
Google Universal Cart: How Your Store Gets Checkout in It Through Merchant Center and UCP
Google's Universal Cart launched in the U.S. on October 15, 2026. What a merchant needs for cart transfer or checkout on Google: feed attributes, the /.well-known/ucp profile and the Merchant Center UCP hub.
16 October 2026
8 min read
Shopify Agentic Storefronts and Shop MCP: What AI Agents Can Now Do With Your Store
Shopify opened Shop MCP to any AI agent on October 13, 2026. What that means for your store, which AI channels sell your products by default, and the settings in Sales channels › Agentic.
14 October 2026
8 min read
WooCommerce and ChatGPT Shopping: Three Ways to Get Your Products Into ChatGPT
How a WooCommerce store gets products into ChatGPT: OpenAI's merchant feed, Shopify's Agentic plan or ChatGPT Ads product campaigns. Requirements, feed fields and what to do first.
12 October 2026
8 min read
Why Your Storefront Search API Breaks Voice AI Agents
Voice queries and typed keywords are different retrieval problems. Most e-commerce platforms are only built for one of them.
3 April 2026
7 min read
The Warm Handoff Problem: Why AI-to-Human Transfers Break in Production
Voice AI handles the routine. When a call needs a human, the transition is where most deployments break, and the cause is usually the systems around the model.
20 February 2026
6 min read
Realtime Voice Models in 2026: Why ASR-LLM-TTS Pipelines Still Win for Production CX
xAI dropped Grok Voice in December. I tested all three major realtime speech-to-speech platforms against production CX requirements. The architecture is right. The platforms aren't ready.
15 January 2026
8 min read
